At Signs Express, our centres thrive on innovation, customer focus and local leadership, and the success story unfolding in Liverpool & Wirral is a shining example of how new franchisees can take a well-established business and drive it forward with fresh energy and ideas.

When local entrepreneurs Ian Furlong and Louise Sergent acquired Signs Express (Liverpool & Wirral) in December 2024, they saw not just a business, but an opportunity to invest in a future full of potential. Within just six months, their passion and vision has reinvigorated the centre, leading to a transformative journey that highlights the true potential of being part of the Signs Express franchise network.

A Business with Legacy, Energy and Vision

Building on the firm foundations laid by the previous owners over a span of 25+ years, Ian and Louise inherited more than just a business, they took on a reputation for quality and a loyal customer base. With a dedicated centre manager and skilled team in place, they were able to hit the ground running.

Their first months have been a steep but rewarding learning curve. Juggling their existing pest control business alongside their new signage venture, Ian and Louise embraced the support structure offered by Signs Express while bringing their own entrepreneurial flair to the table.

The result? A centre buzzing with motivation, fresh branding and state-of-the-art equipment, all underpinned by a shared commitment to exceptional customer service. Every decision is guided by the same principle: putting the customer first and delivering truly bespoke signage solutions.

Growth-Focused and Future-Ready

Recognising the importance of investing in both people and equipment, Ian and Louise have expanded their team with two new hires, empowered individuals across the centre and enrolled staff in specialist training courses, including advanced vehicle wrapping.

They’ve also made strategic investments in the very latest technology. After visiting the impressive HP Graphics Experience Centre in Barcelona, they became the first business in the UK to install the HP Latex R530 all-in-one flatbed printer, offering outstanding versatility and quality, from rigid signage to décor and window graphics.

Alongside this, the centre is now equipped with an HP Latex 800W printer, HP laser cutter, CWT application table and tools for specialist paint protection film (PPF) wrapping, dramatically expanding their capabilities and product offering.

Committed to Sustainability

Ian and Louise are not only focused on business growth, they’re equally committed to sustainability. All HP Latex printers use water-based inks, dramatically reducing environmental impact compared to traditional solvent alternatives. Their in-centre sustainability policy also includes paperless processes, responsible recycling of inks and packaging with Planet Partners, and continuous efforts to reduce waste.

A Growing Customer Base and Local Impact

The investment is already paying off. In addition to continuing to serve long-standing customers, the Liverpool & Wirral centre is attracting high-profile new clients such as Cammell Laird, Mersey Travel, Aircamo, Envases Liverpool Ltd, and K Sweep, demonstrating how technology, service and local focus can deliver big wins.

Why Franchise with Signs Express?

Ian and Louise’s story is just one of many examples of how our franchisees are supported to succeed, grow and innovate. With over 60 locations across the UK and Ireland, Signs Express offers a proven business model, national brand recognition, central support services and a collaborative network of likeminded business owners.

Whether you’re new to business or looking for a fresh challenge, Signs Express offers an exciting, scalable opportunity in a growing sector, with the backing of a trusted franchise network.

Inspired by Ian and Louise’s journey?
If you’re ready to take the next step and run your own rewarding business with the support of a nationally recognised brand, we’d love to hear from you, so get in touch today!