Stagecoach Performing Arts hosts annual German conference

Stagecoach Performing Arts

A few weeks ago, the annual conference for Stagecoach’s German network was held in Mainz. This year, franchisees spent two days with members of the Senior Management Team from the Support Centre. Principals took part in refresher training and received an update from the Support Centre.

By travelling to Mainz, the Support Team – Director of Performance, Production and Partnership Matt Clark, Head of Global Franchise Operations and Recruitment Jayne Middleton and Regional Franchise Manager Ross Millington – were able to update the network on the business’ strategy.    

Johannes Mock-O’Hara, Principal of Stagecoach Berlin-Mitte, was one of the franchisees who networked with his fellow franchisees and members of the Support Team.

“It was really beneficial to mix with others in the network and chat with members of the Support Team that we don’t get to speak to in person as often,” said Johannes. “The virtual training franchisees receive, especially since the pandemic, is convenient, but it is no substitute for these valuable in-person sessions. These face-to-face touchpoints with the network are great for sharing best practices as well as celebrating our successes over the past year.”

After important refresher training on topics such as child protection in schools and GDPR, the first day of the conference was rounded out by a well-deserved evening meal with wine and awards.

“I truly appreciate how Stagecoach places a great deal of importance on ensuring that every one of us feels valued and celebrated in our accomplishments over the last year,” continued Johannes. It was great to see so many of my fellow franchisees be awarded for their efforts, and it truly motivates you to continue working towards this success for the coming year. The food and wine always go down a treat too!”

Stagecoach’s network includes more than 300 franchisees that operate over 3,000 schools and classes in eight countries. Each year, franchisees in Germany, Canada, Australia, Lithuania, Gibraltar, Malta, Spain and the UK gather for national and international conferences across the globe.

Sylvia Zimnik, Principal of Stagecoach Köln said, “It was great to see the people again in person and to meet the new members of the Support Centre. I very much appreciated the German Marketing lecture. The content of all departments was clear and well structured. Besides, I loved the goodie bag. All in all it was a great 2 days again and lots of fun. “

For Andy Knights, CEO, it is important for a franchisor to host annual conferences for international franchisees to ensure that the whole network remain informed, motivated and, most importantly, appreciated.

“Face-to-face touchpoints are important to us,” said Andy. “These annual conferences enable us to realign for the year ahead, discuss important topics, network amongst peers and celebrate business achievements and success stories. I’m incredibly grateful for the work that our German Principals have been doing within our business and in the lives of the hundreds of students they support.”

To find out more about franchise opportunities with Stagecoach Performing Arts, visit


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