The new national video campaign will run on YouTube and selected social media channels, reinforcing that it can do more for clients through its extensive network of local offices across the UK.
The campaign showcases the strength of TaxAssist as a national brand with local reach, highlighting the full scope of accountancy and tax services available to clients through its nationwide network of shops and offices. It also focuses on one of the key benefits of working with TaxAssist Accountants: giving clients more time back to spend with their families and on the things that matter most, rather than worrying about tax and accountancy.
Kelly Chick, Director of Group Brand and Marketing at TaxAssist Accountants, said: “We regularly run national and regional marketing campaigns and continually evolve our marketing strategy. We want to ensure the brand remains highly visible in an increasingly competitive marketplace. Our network of branded TaxAssist shops plays a vital role in ensuring clients and potential clients recognise and trust the brand wherever they see it.
“Search engine algorithms and the AI search landscape are constantly changing, and with growing competition across the industry, strong brand visibility has never been more important. This new YouTube campaign will put the TaxAssist brand in front of hundreds of thousands of people nationwide. At a time when advertising costs are increasing, this highly targeted campaign allows us to reach specific audiences and regions to drive digital and local leads for our accountants.”
The TaxAssist Accountants network is supported by a dedicated team of marketing experts who manage brand promotion across a wide range of platforms and deliver ongoing brand awareness activity on behalf of franchisees. This is complemented by a proven client lead generation service, with all leads fully qualified before being passed to the relevant local office to support sustainable practice growth.
A link to the YouTube ad can be found here https://youtu.be/qNP4vfHs7As?si=802df__pXlWT_HA-
