ServiceMaster Clean, ServiceMaster Contract Services, Merry Maids,
besley & copp have a strategic partnership with ServiceMaster to provide a brand management platform (BrandHub) for each of the ServiceMaster brands; ServiceMaster Clean, ServiceMaster Contract Services, ServiceMaster Restore, Merry Maids,TruGreen, Rosemary and Furniture Medic. Services include Graphic Design, Social Media Imagery, Print, Promotional Merchandise and Direct Mail.
The BrandHub was the ServiceMaster system of choice as it addressed many marketing challenges faced by the franchisor and the franchisee. These included control, personalisation, operational savings and franchisee support.
Empowerment was key to increasing efficiency across the organisation, and the BrandHub reduced the need for micro-management and minimised the risk of the brands becoming damaged or diluted causing marketing inconsistencies and poor lead generation. What the BrandHub has done is to remove the inconsistencies with local marketing and establish a defined brand portfolio but with a flexible localised approach. This has been achieved with simple branch profiling, innovative system personalisation, an outsourced approved product range and the streamlining of network-wide purchasing and manufacturing.
Alongside the BrandHub, the besley & copp team have also integrated with the Servicemaster Brand Managers to put in place an enhanced franchisee support service without additional cost. Whether it’s LiveChat, email or by telephone, we’ve added another layer of support to improve efficiency and reduce the call on the central marketing team.
Alan Lewin, Managing Director at ServiceMaster
