Since launching in Dallas, Texas in 1985, FASTSIGNS has been at the forefront of the signage and visual communication sector, providing custom signs and graphics to their franchisee’s customers. Their franchising journey began with the vision to empower entrepreneurs to be part of a proven business model, capitalising on a robust and growing industry. By franchising, they’ve expanded rapidly, reaching almost 800 locations across 9 countries.
The FASTSIGNS franchise model reached the UK in 1995 and currently has 25 centres in the network. Joining the BFA was a strategic move that underpinned their commitment to delivering an ethical franchise operation. The BFA’s emphasis on quality standards and best practices aligns with FASTSIGNS ethos of excellence, integrity and customer focus. Through their affiliation, they’ve gained invaluable insights, networked with industry leaders and have continuously improved their franchise offering, in the UK, ensuring their partners have the support and resources they need to succeed.
What common franchising myths have you encountered, particularly regarding your brand or sector?
A common myth we encounter is that franchising, as an industry, lacks innovation, with some believing that it stifles creativity. On the contrary, FASTSIGNS encourages franchisees to be innovative within their markets, while still benefiting from a strong brand and proven business model. Our franchisees are local business owners who understand their community’s unique needs, allowing for tailored solutions and personal customer service. At FASTSIGNS we strive to provide a strong foundation of business management principles including marketing strategy, which help our franchisees to effectively communicate our brand and service offering. Our franchisees then have the latitude and creative outlet to layer on top of this creating marketing content that resonates with their local community.
Another myth is that success in franchising is only for those with direct industry experience. In reality, FASTSIGNS’ franchisees come from many diverse backgrounds. Our comprehensive training and support systems are designed to equip franchisees with the knowledge and skills required to operate a successful business, regardless of their previous experience. All we ask our franchisees to have is the ability to learn and to follow the model, any experience they bring to their team, whether that be management expertise, sales drive or creative vision we can help them build a team that facilitates the business operation.
What key factors contribute to the success of franchised businesses in your experience?
For FASTSIGNS, we believe that our franchising success is generated by several factors, including:
Brand Strength: As a recognisable and respected brand, we instil customer trust and loyalty.
Proven Systems: Our efficient, scalable operational systems simplify business management.
Continuous Support: As a franchisor, we deliverongoing training and support which contribute towards franchisee growth and adaptation.
Community Engagement: We encourage local involvement and understanding of our franchisee’s individual market needs, helping them to build a strong customer base.
Franchisee Initiative: We believe that successful franchisees are proactive, engaged, and committed to excellence.
