Here at Dyno-Rod, we are delighted to be the headline sponsor for Antarctic Odyssey, Jordan Wylie MBE’s expedition to the Antarctic.

In December 2025, Jordan will be setting out on an adventure across some of the most inhospitable and untouched wilderness on the planet. As part of the expedition, Jordan is aiming to raise £100,000 for the Army Cadets Charitable Trust.

As the headline sponsor of this groundbreaking expedition, Dyno-Rod’s association with Jordan’s journey across Antarctica’s challenging terrain underscores the brand’s commitment to resilience and excellence, traits Jordan will have to demonstrate in abundance as he takes on this fantastic adventure.

Not such an unlikely partnership

This collaboration is built on shared values and a genuine commitment to making a real difference. When assessing opportunities and a potential ambassador to represent our brand, we sought someone who embodied resilience, determination, and a passion for positive change—qualities that define both our work and Jordan’s extreme expedition.

Much like Jordan’s journey across Antarctica, our teams tackle challenges that others might shy away from. His “roll up your sleeves” mentality mirrors ours, making this partnership a natural fit.

Beyond endurance, Dyno-Rod is deeply invested in sustainability, innovation, workplace mental health, and supporting young people—causes that Jordan also champions. This collaboration extends beyond sponsorship; it’s about working together to create lasting, meaningful impact.

This expedition is just the beginning of an exciting partnership that we hope will inspire and drive positive change long after the Antarctic Odyssey expedition is complete.

Franchisee involvement and engagement

Franchise owners are already leveraging this partnership to raise vital funds and awareness, while simultaneously boosting local level brand awareness.

The extensive media coverage anticipated for Jordan’s expedition offers a platform to highlight Dyno-Rod’s critical involvement, showcasing the brand’s image as a leader in the drainage and plumbing industries. This heightened visibility is expected to attract new customers and strengthen existing relationships to take the service offering to new heights.

Alignment with Core Values

Dyno-Rod’s partnership with Jordan reflects shared values of resilience, innovation, and community commitment.

In summary, supporting Jordan Wylie’s Antarctic Odyssey allows our franchise owners to elevate their brand, engage with their communities, and underscore their commitment to shared values, all of which can contribute to awareness of the challenge and brand recognition, presenting a win – win scenario.