Established in the UK in 2002, Water Babies has grown to become the world’s biggest and most admired baby swimming franchise.
Our network of more than 70 franchisees – which span the UK, Ireland, USA, Canada and the Netherlands – teach essential water safety skills to 52,000 babies and toddlers every week.
Recent recognition for the Water Babies brand includes winning the Brand Awareness award and Trailblazer award at the 2023 UK British Franchise Awards, and No. 2 in Elite Franchise’s TOP 100 for 2024.
Renowned for our sector-leading teaching methods and programmes, this remarkable growth has been almost entirely organic. Our network is built on passion and purpose, with a proven, successful business model, offering great opportunities and growth in the sector.
A British Franchise Association (BFA) member, Water Babies offer unparalleled support to franchisees, including a dedicated Business Manager, comprehensive training, ongoing business development support, dedicated marketing assistance, and access to a strong peer network.
| Year we began franchising | 2002 |
| Number of UK franchisees | 59 |
| Total number of franchisees | 76 |
| Initial franchisee fee | £30,000 |
| Average UK franchisee turnover | £500,000 |
| Number of dedicated franchise support staff at head office | 38 |
| Training / support sessions provided throughout the year | 3 FT Business Managers dedicated to supporting UK Franchisees. (6,500 hours/year). 38 HO support team all working to support the network. Day to day/Projects/New Initiatives/Training. |
Available Opportunities
Water Babies Birmingham Central
Resale Price: £45,000+
Water Babies Birmingham Central is a sizeable and under-utilised territory, offering a fantastic opportunity for a motivated new owner to unlock its full potential. The territory spans a geographical area supported by robust data showing significant untapped customer growth potential.
Why This is a Great Buy
- Low Investment
- Opportunity for Growth
- New Programme Launching (5 to 10 years+)
- Business Model to support £100k + Net Profit
- Be your own boss with a flexible and rewarding career
- Replace your 9-5 career with the freedom to earn £100k+ per year with flexible hours with a proven business model.
- Make a real impact on families in your community
- Join a proven, successful franchise network
- Invest in a business with a strong return of investment
This opportunity is perfect for a passionate new owner-operator looking to make a difference in children’s early development with a rewarding and profitable business.
For further information please contact sarah.tinsley@waterbabies.co.uk
Water Babies Warwickshire
Resale Price: £130,000+VAT
Established in 2015, Water Babies Warwickshire delivers baby and toddler swimming lessons across a thriving, family-focused territory – including Coventry and Daventry. Known for its high-quality teaching and strong community relationships, the business has developed a loyal customer base and a trusted local presence.
This resale presents an exciting opportunity for someone ready to take an active role in the next stage of its journey. The ideal buyer will owner-operator, being hands-on, driving day-to-day operations, supporting the team, and growing the business.
With consistent year-on-year performance, experienced instructors, and pool partnerships already in place, the groundwork has been laid. The potential to expand through additional classes, new venues, and enhanced local marketing is clear – and supported by the proven success of this approach across the wider Water Babies network.
This is a rewarding, purpose-led business opportunity for a passionate new owner-operator looking to make a difference with a rewarding and profitable business.
For further information please contact sarah.tinsley@waterbabies.co.uk
For more information on Water Babies, or to enquire about one of the available resales, please click the link below!
