Caroline Spiller is a multiple award-winning Betterclean Services franchisee and a finalist for the HSBC UK Multi-Unit Award at the BFA HSBC UK British Franchise Awards, a testament to her exceptional leadership, operational expertise, and commitment to excellence. Since joining the network in 2016, she has transformed the Exeter and Taunton territories into one of the highest-performing franchises, consistently delivering outstanding results while championing a people-first culture.
Caroline significantly increased turnover and profitability, strengthened client relationships, and fostered a workplace where her team feels valued and empowered. Her focus on people development ensures high contract retention, exceptional service delivery, and a loyal, motivated team.
In 2024, she expanded her operations by acquiring the Cornwall, Plymouth, and Torbay territories, seamlessly integrating these new areas while maintaining service continuity and team morale. Her strategic approach and operational excellence have been pivotal to this successful growth.
A standout aspect of Caroline’s leadership is her commitment to inclusion and mentoring. She has built and now leads an all-female management team, providing opportunities for women to thrive in leadership roles, setting a benchmark across the franchise network. Beyond her own business, Caroline actively supports fellow franchisees by sharing insights and best practice, further strengthening the Betterclean network.
Caroline’s achievements, recognised by multiple Betterclean Services Annual Awards and now her nomination for the HSBC UK Multi-Unit Award, reflect a career defined by ambition, vision, and unwavering dedication. She exemplifies what it means to lead with integrity, inspire a team, and drive sustained growth. Her story is not just about running a successful franchise—it is about setting a standard for excellence that others aspire to follow, making her truly deserving of this national recognition.
Watch their Best in Franchising video for 2025 to find out more.
