Proven leadership and trusted domestic cleaning to homes across South Surrey
Merry Maids has announced further expansion as franchise owner Siva Kugathas launches Merry Maids South Surrey. This marks his third territory within the network in under a year and reflects continued confidence in the brand.
He is joined in management by his daughter, Ayranna Kugathas, who leads operations across the group. Ayranna has been involved since the acquisition of the Merry Maids Inverness territory and now oversees performance across all Merry Maids locations.
After securing Inverness in July 2025 and Aberdeen in September 2025, Siva has continued to invest in the Merry Maids network. This latest expansion strengthens his presence while reinforces long-term confidence in the model.
From single territory to multi-territory growth.
Siva also owns ServiceMaster Clean AAA, one of the largest operations within ServiceMaster Clean Contract Services. He began with a single territory in Guildford in 2017. Since then, he has grown the business to 22 territories across the UK, covering locations from Inverness to Dover.
He achieved that growth by maintaining clear standards, investing in training and building strong local leadership teams. Now, he applies the same disciplined approach to Merry Maids South Surrey.
Ayranna supports this at an operational level. With a background in HR within ServiceMaster Clean AAA and previous experience inside a ServiceMaster Clean franchise, she focuses on recruitment, team performance, and maintaining consistent standards across territories. Her oversight ensures that growth does not dilute service quality as the group expands.
Siva Kugathas said: “I have expanded further with Merry Maids because we trust the structure behind the brand. The systems are proven, the demand is consistent and the support allows you to grow without compromising quality. South Surrey is an established business with a solid team and loyal customers. It is about building on that foundation and creating long term value.”
Strength in a growing domestic cleaning sector
This Merry Maids franchise expansion takes place within a strong and growing market. The UK cleaning, hygiene and waste sector is valued at almost £67 billion and employs around 1.49 million people.
In addition:
- Around 2.5 million UK households pay for domestic cleaning services
- Approximately 17% of private UK households employ a professional cleaner
- Domestic cleaning accounts for roughly £4 billion each year
- The domestic cleaning sector is forecast to grow by around 6.9% per year through to 2030
Demand for professional domestic cleaning is clear. However, sustained growth requires structure and consistency.
Merry Maids is the largest domestic cleaning franchise in the world and part of the ServiceMaster group. Franchisees operate within defined systems that support performance from day one.
These systems include:
- Clear recruitment and training processes
- Structured quality control and detailed checklists
- Defined pricing and scheduling frameworks
- Central marketing support aligned to local activity
- Financial reporting tools that provide visibility from day one
Because of this structure, franchise owners focus on leading teams and managing performance rather than designing processes themselves.
A management-led franchise opportunity
Siva and Aryanna’s journey highlights an important point about the Merry Maids franchise model. This is not a cleaning job. It is a management-led model built around recruiting, training, and leading professional teams.
Weekly and fortnightly cleaning schedules generate repeat income. Over time, this builds predictable revenue and strong customer retention. For experienced operators, that recurring base creates stability and supports further expansion.
Siva’s continued investment, supported by Aryanna’s operational leadership, demonstrates confidence in the ServiceMaster framework and the scalability of the model.
Considering franchise ownership?
If you are exploring franchise ownership in the domestic cleaning sector, Siva’s expansion offers a clear example of what is possible.
The Merry Maids franchise offers:
- Established brand recognition
- Proven systems used globally
- Strong and growing market demand
- Recurring revenue potential
- Lifelong franchise support
Merry Maids continues to expand across the UK through committed franchisees who value structure, support, and scalable income.
