September sees the launch of a new TV campaign from BFA Member Mathnasium UK using AdSmart from Sky, the market leading addressable advertising platform from Sky.
AdSmart from Sky, a supplier member with the British Franchise Association has worked closely with the franchise industry over the last 18 months to help them understand the opportunity that AdSmart offers. This is Mathnasium’s second campaign following a successful test last year to coincide with the start of the new school year and which delivered an uplift of over 60% in leads.
Mathnasium are accessing the 1,000+ data attributes that Sky has access to, to help them create desirable audiences that they can target across Sky’s live and on demand TV content. Mathnasium can then target these audiences down to a household level within a radius of a franchisee, or by defined postcode territories or create bespoke maps across the UK.
AdSmart then offers franchisors the ability to track performance of their TV campaigns through free evaluations so they can demonstrate to their franchisees the impact Tv has had on their sales performance.
Kurt Edwards, AdSmart from Sky said “We now work with over 30 leading UK franchise brands who are discovering that TV has never been more affordable and accessible and is great at helping make their franchisees famous.”
Louise Young, Head of Marketing, Mathnasium said: “We are delighted to be working with AdSmart from Sky again. Last year we saw fantastic results from our 1st TV campaign so we are running a similar campaign this year supporting our centres as the new school year starts. It’s highly targeted and Sky’s evaluation tools allow us to show our franchisees the return on their investment.”