When people explore running a sports coaching franchise, one of the biggest questions they ask is:

“Do I need a sports coaching background to make this work?”

The journey of Super Star Sport Wakefield franchise director, Ish, answers that question powerfully.

Because when Ish stepped into the industry, he had zero sports coaching experience.

No delivery background.
No school PE history.
No nursery sport experience.

What he did have was drive, belief in the model and a willingness to learn.

From New Starter to Six-Figure Territory

Fast forward to today, and Super Star Sport Wakefield has achieved an incredible milestone:

£132,000 turnover in Year 2.

That growth has been built through:

• Primary school PE provision
• Nursery sports programmes
• After-school clubs
• Holiday camps
• Community relationships

By following the framework, building trust locally and staying consistent with outreach and delivery, Ish has grown Wakefield into a recognised provider across his area.

Following the Model

Ish’s success hasn’t come from reinventing the wheel.

It’s come from doing the basics brilliantly.

Leaning into support.
Following the systems.
Taking action daily.

From sales processes to delivery structure, he committed fully to the model and trusted the journey, even when stepping into an industry that was completely new to him.

Driven by Purpose

For Ish, the business has always been about more than turnover.

It’s about impact.

Supporting schools.
Engaging children.
Building confidence through sport.

That purpose has been a huge driver behind the growth of the Wakefield territory.

Ish’s Words

“I came into this with no sports coaching background at all, so at the start it was a big learning curve. But the support around me and the structure of the model gave me confidence straight away.”

“I just focused on staying positive, working hard and taking action every day. Once the schools and nurseries start seeing the sessions, the growth builds naturally.”

“For me it’s about the why, seeing the children enjoying sport, building relationships locally and knowing you’re making a difference while growing your own business.”

Proof the Opportunity Is Real

Wakefield’s growth is a great example of what’s possible when someone commits fully to the process.

You don’t need years of industry experience.

You need:

• Energy
• Work ethic
• Positivity
• Willingness to follow the model

With the right support and the right mindset, strong territories can be built — even from a standing start.