Super Star Sport proudly attended its first ever British Franchise Association (BFA) event this week, with Directors Billy Densham and Angelo Ciccarelli representing the brand at the BFA Marketing Mastery Seminar hosted at Sky HQ.

The day brought together franchisors from across the country to share insight, best practice, and inspiration around marketing in the franchise sector. For Super Star Sport, it was an opportunity not just to learn, but to reflect on the journey so far and look ahead at how the network’s marketing can evolve further.

“We are passionate about everything we do as a network – from the sessions we deliver for children, to the support we give our franchisees. Attending our first BFA event has given us fresh ideas and renewed energy to review our marketing function. It’s about being the best franchisor we can be and giving our franchisees the tools, framework, and confidence to succeed,” said Director Billy Densham.

The seminar reinforced the importance of clarity, simplicity, and consistency in marketing – values which perfectly align with Super Star Sport’s mission to deliver fun, positivity, enthusiasm, and safety across all programmes.

Moving forward, the brand is using the event as a catalyst to strengthen its marketing approach, building a framework that balances local flexibility for franchisees with strong national brand direction.

Super Star Sport would like to thank the BFA for hosting such an inspiring event and looks forward to being an active and engaged member of the BFA community for years to come.