The Belvoir Group PLC, one of the largest multi-brand property franchises in the UK, has launched a rebrand to clearly distinguish it from the Belvoir estate agency brand and emphasise the importance of financial services within the Group’s business strategy.

“We are delighted to introduce this exciting new branding,” says Dorian Gonsalves, CEO of the Belvoir Group. “As the Belvoir Group continues to grow and incorporate new brands, we felt it was important for the Group to have its own distinctive look to enable it to stand separately from the Belvoir estate agency brand. We also wanted to make it immediately clearer for investors and the media that the Belvoir Group is a multi-brand enterprise, with financial services very much at the heart of its business strategy.

“The rebranding process included liaising with individuals across all brands and levels of the business via a survey and workshops to help us understand what the Belvoir Group meant to people. We used this information to brief a professional design agency, who came up with the new look and we are delighted with the result.

“The Belvoir Group branding introduces a new style of font and navy as the new main colour. The Belvoir red is used as an accent colour for a shape meant to represent an open door to reflect the new strapline of “Opening the door to property, mortgage and franchise expertise.”

“Feedback on the new branding has been very positive, as our franchisees feel that it accurately represents the entire business. The new branding has been included in the Belvoir Group’s Annual Report, as well as the PLC website https://www.belvoirgroup.com/ and is yet another demonstration of our commitment to evolving as a multi-brand franchise operation.”