From its humble beginnings in Perth, Australia, to becoming a leading franchise in children’s drama education, Drama Kids is now celebrating four impressive milestones this year. Along with marking 45 years since its inception, 40 years of franchising and 30 years in the UK, the brand is also proud to announce its recent accreditation as British Franchise Association (BFA) members.
Since launching internationally in 1979 and in the UK in 1994, Drama Kids has consistently worked to create a nurturing environment where children can explore their imaginations, build self-esteem and develop essential life skills through the power of drama. Throughout this time, the brand has also provided franchisees in the UK and around the world with a proven and successful business model that empowers them to do what they love.
“We are incredibly proud to celebrate 40 years of franchising and 30 years of Drama Kids in the UK,” said Becky Goodfield, COO of Drama Kids. “Since our beginnings 45 years ago as Helen O’Grady Drama Academy, we’ve been dedicated to helping children discover their unique voices, express themselves creatively and grow into confident individuals. This anniversary holds special significance, coming just a year after our successful rebrand, which has made our 30th year even more memorable.”
With over 150 franchisees and 100,000 children flocking to classes each week, this milestone offers the entire network a moment to celebrate and reflect on the remarkable journey the brand has had for more than four decades.
“During what has turned out to be a summer of celebration, we extend our heartfelt gratitude to all the students, parents, educators and supporters who have been a part of our journey,” explained Becky. “Their unwavering commitment and enthusiasm have been instrumental in shaping Drama Kids into the thriving education programme it is today. As we embark on the next chapter of our story, we look forward to continuing our legacy of empowering young minds and positively impacting generations to come.”
And as the brand looks ahead to this new chapter, it begins with a clear testament to its commitment to upholding the highest standards of ethical conduct for both its franchisees and the young minds it aims to impact. “Receiving BFA accreditation is the icing on the cake of what has been a landmark year,” said Becky. “It establishes a benchmark that aligns perfectly with our core values of innovation, quality drama education and empowering young minds through our dynamic classes up and down the country.”
Becky added, “This milestone is a celebration of our 30 years of success in the UK and a shining testament to our commitment to the future. It highlights our unwavering support for our franchisees, who are truly the heart of our network and essential to this incredible journey. I can’t wait to see what the next 30, 40 and 45 years will bring for our network and the thousands of children we have the privilege of teaching.”
To find out more about franchise opportunities with Drama Kids, visit www.dramakids.co.uk/franchise-opportunities
