Breaking the mould: why children’s education franchises need more unconventional owners

23/10/2025
Drama Kids

Many people dream of doing something more meaningful with their careers – something that makes a real difference to others. For some, that dream leads them to the world of children’s education. But far too often, they stop themselves before they even start. “I’m not a teacher,” they say. “I couldn’t possibly do that.”

The truth is, you can. Some of the most successful franchisees in children’s education today have never worked in a classroom. They’ve come from law, retail, healthcare, finance, hospitality and the arts – bringing with them empathy, leadership and life experience that’s every bit as valuable as a teaching qualification.

Becky Goodfield, COO of Drama Kids, has seen this transformation time and again: people who doubted they could do it, discovering not only that they can, but that they’re brilliant at it. Here, she discusses why what matters most isn’t the background you come from – it’s the heart you bring to the role.

Fresh thinking for a new generation

People who come to education franchising from other careers often bring a fresh way of seeing things. They’re not weighed down by “how it’s always been done”, and that freedom is a real gift. They bring business acumen, empathy and creativity – qualities that help children feel seen, valued and excited to learn.

Those with experience in leadership or customer service, for example, tend to have strong people skills. They know how to build trust, put others at ease and motivate a group. Those from creative or performance-based roles bring imagination and energy. And those from structured, process-driven industries often excel at creating stability and consistency – exactly what children need to feel safe enough to grow in confidence.

When those strengths sit under one roof, the effect is obvious. Children benefit from leaders who see the world in different ways, and the wider network becomes stronger, more diverse and more innovative as a result.

Building confidence – in yourself and others

It’s natural for people outside education to wonder, “Could I really do that?” You don’t have to arrive as a teacher to make a brilliant franchisee – you just need to be willing to learn and to care deeply about what you’re doing.

A strong franchise network gives you everything you need to succeed: high-quality training, clear guidance and a community of people who know exactly what those first steps feel like. You’ll learn how to run engaging classes, manage your business and build lasting relationships with families in your community.

Very quickly, the worry about “not being a teacher” fades. It’s replaced by pride, excitement and the simple joy of making a difference. The moment you see a child walk into class shy and uncertain, then leave a few weeks later standing taller and smiling brighter, you realise just how rewarding this work can be.

Sarah’s story

One person who knows that feeling well is Sarah Ibbotson, who runs Drama Kids Preston. Before joining the network, Sarah spent years working as a PA in a large law firm – a fast-paced, professional environment that demanded precision and organisation. It was a world of deadlines and detail, but she always felt pulled towards something more creative and people focused.

“I’ve always loved drama,” said Sarah. “I trained at some of the best drama schools in Manchester and worked as an actor, but I wanted to do something that would help children too. When I discovered Drama Kids, I realised I could finally bring those two passions together.”

Before taking the plunge, Sarah decided to teach for another principal – her way of “trying before buying”. It didn’t take long for her to realise she’d found her calling. “I loved it straight away,” she says. “Everything just clicked. I realised I could draw on so many of the skills I’d already developed – communication, organisation, time management, and of course my love of drama – and use them in a way that genuinely changed lives.”

After completing her training, Sarah took over the Preston franchise and has been running it ever since – 16 years and counting. She still teaches many of her own classes and says it remains the most rewarding thing she’s ever done. “You don’t need a degree to do this,” she says. “You just need passion and commitment. The support is there every step of the way – if you love what you do, you’ll thrive.”

What keeps her inspired is the transformation she sees in her students every week. “The ethos of what we do is what I love most,” she explains. “I’m never about trying to make stars of the stage – I’m trying to help children feel good about themselves. My classes feel like one big hug – and I couldn’t imagine doing anything else.”

Passion over pedigree

When people think about joining a children’s education franchise, they often focus on what they don’t have – a teaching background, a degree or years of classroom experience. But those things can all be learned. What matters most are the personal qualities you already have: empathy, reliability, creativity and a genuine love of helping others grow.

If you care about children and believe in the power of confidence, you already have the foundation to succeed. The rest – from the teaching skills to the business know-how – comes with time, training and support.

So, if you’ve ever thought, “I’d love to do something that really makes a difference, but I’m not a teacher,” maybe that’s exactly why you should. The best people for this kind of work aren’t the ones who fit the mould – they’re the ones who break it.

Drama Kids Logo 500x500

Drama Kids

Childcare & Childrens Activities
Expanding

Why developmental drama matters for children – and for those building programmes around it

The real ROI: why franchise success is about far more than money

Drama Kids reflects on a stellar year of national expansion

The director’s guide to franchise success

Franchisees unite to strengthen collaborative culture at Drama Kids’ Summer Seminar

Why the performing arts are the perfect training ground for business ownership

Drama Kids franchisees champion student growth through industry-recognised qualifications

New starters and empowering events mark a showstopper start to 2025 for Drama Kids

Drama Kids kicks off ‘In the Studio with…’ series with Aardman creative clay-day

Drama Kids celebrates a summer of four major milestones