My Story, My Franchise

At the BFA, we’re thrilled to unveil our latest marketing campaign, “My Story, My Franchise.” This campaign is designed to provide aspiring business owners with valuable insights into franchising and how they can get involved.

Showcasing Real Journeys

“My Story, My Franchise” spotlights the incredible journeys of franchisees, showcasing their lives before and after joining the franchising community. You can read first-hand accounts from individuals of diverse backgrounds who have taken the leap into franchising, highlighting the inclusivity and variety within our industry.

What Is Franchising?

Franchising is a unique business arrangement consisting of a franchisor who owns the brand and business system and a franchisee who, under a franchise agreement, operates using that brand. Franchisees pay an initial fee and ongoing fees in exchange for comprehensive training, continuous support, and access to proven business models. This model offers a low-risk investment opportunity, with a failure rate of less than five percent over five years compared to non-franchised businesses, and it caters to diverse entrepreneurial aspirations, providing a supportive community where success is more attainable through shared strength and resources.

Why Franchising?

Franchising offers compelling reasons for aspiring entrepreneurs. The tight-knit community within the franchise industry fosters invaluable support and knowledge sharing, enabling franchisees to tap into the wisdom of both their franchisors and peers. With a 93% profitability rate among franchisees, the reduced risk and access to various funding options make franchising an attractive venture. Moreover, franchising provides the flexibility desired by those seeking a better work-life balance, particularly for women juggling family responsibilities. From children’s activities to virtual assistance and dog sitting, the diverse opportunities within franchising cater to a wide range of passions, offering a path to business ownership for those with dreams but limited confidence or funding.

Why Choose Franchising?

For many, opting for a franchise over starting a business from scratch offers several compelling advantages. Franchising provides a tried-and-tested business model, brand recognition, and ongoing support, reducing the risks often associated with new ventures. Franchisees benefit from established systems and training, which can be particularly appealing for those who may lack extensive business experience. Moreover, the sense of community and shared success within franchising networks offers both personal and professional fulfilment.

Educational and Inspirational

Through this fact-sharing campaign, our goal is to showcase the life changing journeys undertaken when venturing into franchising, and that franchisees come from all walks of life. Whether it’s a mid-career professional seeking a change, a stay-at-home parent looking to re-enter the workforce, or an entrepreneur wanting to mitigate risks, franchising can be a viable and rewarding path.

Hear from our passionate brands

Discover the heart and soul of our My Story, My Franchise campaign as we put the spotlight on the passionate franchisees within our network. Hear their inspiring stories and learn how they took the leap into franchising.

Click on images to read their stories.

My Story, My Franchise

Hear from our passionate brands

Thank you to our participating brands