Growing your brand with high profile partners: Chicken Shop Date

Chicken Cottage

The Chicken Cottage franchise opportunity is about so much more than offering fantastic food – it’s about being part of a top-of-mind brand that everyone is talking about.

If you’re interested in investing with Chicken Cottage and growing your own successful multi-unit operation, one of your biggest questions is always going to be how quickly you can attract customers to your new outlets. By working with Chicken Cottage, you’re not only getting accessing to our proven business model, you will also benefit from all of our national marketing campaigns and exceptional customer awareness as you trade under our well-known brand.

Wherever customers see the Chicken Cottage sign, they know they’re in for a great meal!

A reputation like ours is not something that happens overnight, of course, which is why forming meaningful relationships with high profile partners is so important, and our established connections are one of the key benefits of our franchise. Which is why we’re very excited to announce that Chicken Cottage will soon be featured again on Chicken Shop Date!

If you’re not familiar with the show, it involves host Amelia Dimoldenberg treating a special celebrity guest to a delicious chicken meal as she asks them a variety of questions during their “date”. In the 8 years since it started, Amelia has welcomed some really big names to the show, and has gained a whopping 1.5 million subscribers.

Amelia and Chicken Shop Date first visited Chicken Cottage back in 2008, when she met with famous grime MC Ghetts. Don’t worry if you haven’t heard of him: he’s a big deal with all your potential customers!

Check out the video for yourself here: Grime MC Ghetts meets Amelia for a date in Chicken Cottage.

The show’s short format and casual style fits perfectly with modern internet trends and attracts a really varied audience, but especially teenagers, partygoers, trendsetters, and other influencers – all a big part of Chicken Cottage’s key demographic. It may or may not be your kind of thing, but there’s no denying it gets A LOT of views. More than 1 million watched the first Chicken Cottage date.

Amelia returned for a second run in August 2022 for a date with US Actress, Singer and TV Personality Keke Palmer. It was very clear in this episode that Chicken Date Shop was really growing into something special with a staggering 1.7 million viewers tuning in.

The whole show is funny and spontaneous, and it’s not meant to advertise the location they’re visiting as such, but if you watch the videos, you’ll notice there are plenty of shots of the food, and of the guests tucking in. Plenty of people in the comments talk about how watching it makes them want to eat chicken! It’s the kind of third party publicity which is gold dust to any business owner.

Chicken Cottage was one of the first locations to feature on the show when it started, and now we’re back for a third visit set to air in December 2022. Keep an eye out for its release, and just imagine what this kind of exposure could do for you and your outlets!

It’s all part of what makes Chicken Cottage restaurants the go-to destination for great food and an unforgettable, on-trend experience. As a franchisee, you will be able to tap into this extraordinary brand awareness and use it to grow your own business for many years to come.


Chicken Cottage

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