Rapidly expanding, quality homecare franchise GoodOaks Homecare has launched an overhauled franchise website that refreshes its’ brand and reflects its’ growing reputation in the industry.

Designed and developed throughout 2023, the website represents an extensive process of interviews and surveys, wireframing and usability tests. The UK’s only Carbon Neutral Franchisor also undertook a number of interviews with existing franchise partners to tap into what was important to them during the initial stages of their research, to ensure a jargon-free and easy to understand journey around the site.

Refreshed visuals and messaging along with new imagery ensures that the GoodOaks brand is able to stand out to prospective franchise partners and attract partnership with those who share the brand’s values and focus on People, Partnership and Planet.

The company has worked closely with industry experts to develop a website that not only is visually appealing and communicates the brand, but is also simple to navigate and understand.

Sarah Howes, Marketing Manager at GoodOaks, said: “Launching our new franchise website is a pivotal step in our strategic growth plan. It’s not just about reaching more potential franchise partners; it’s about empowering entrepreneurs with a turnkey solution to join our successful brand and contribute to their local communities”.

Ben Ashton, Co-founder of GoodOaks said: “The unique way in which we partner with caring entrepreneurs, the GoodOaks Way, is reflected brilliantly in the new site. We aimed to create a site that not only showcases our franchise model but also provides comprehensive support, resources, and expresses our expertise as a franchisor and what we have to offer’

You can view the homecare franchise website here: www.goodoakshomecare.co.uk/franchise